Blog

Notes on money, subscriptions, and building Herbert.

• June 12, 2026

  Best Rocket Money Alternatives in 2026 (Free + Actually Proactive)

  Herbert is the best free Rocket Money alternative: it texts you about forgotten subscriptions and cancels them with a one-word reply. No app to open, no monthly fee.

• June 12, 2026

  Money you don't even know you're losing

  People guess they spend $86 a month on subscriptions. The real number averages $219. Here is why that gap exists, and how Herbert closes it by texting you instead of waiting for you to check.